Communications Survey Results Summary

Thank you to everyone who participated in our recent communications survey.

The survey was sent out to more than 860 e-newsletter recipients and TransEd received 144 responses overall; a 16 percent response rate.

Respondents identified the e-newsletter as the top-rated source of information about the Valley Line LRT; not only as the number one preferred source of information, but also rated it highly for effectiveness and quality of information.

Respondents next identified street signs, and the TransEd website, as preferred sources of information; and both also received nods for effectiveness and quality of information.

When asked about other sources people accessed for information about the Valley Line, the City of Edmonton website, TV and print media were mentioned as the top three.

There were 66 comments overall. TransEd will use the information from the survey to plan its communications activities for 2018.